Abstract
Despite its short 24-year history, Asia University (AU) has achieved high rankings in THE, QS, US News, and ARWU. The College of Management stands out with several international accomplishments:
Since being designated as a "Key Cultivation College" in the Program on Bilingual Education for Students in College by the Ministry of Education in 2021, the college has implemented several strategic initiatives:
1. Institutional Strategy and Management
The College of Management operates university- and college-level EMI promotion offices and committees, and has established a community of bilingual “seed teachers.” These teachers regularly organize events and share resources to enhance faculty bilingual teaching skills.
2. Faculty and Instruction
In 2024-2025, the college offered 72 EMI courses, with undergraduate EMI surpassing KPIs. Faculty training participation reached 81%, and workshops, communities, and inter-university grants supported teaching development. Incentives and course observations promoted teaching quality.
3. Students and Learning
Student participation in PELT exams increased, with 76–85% attendance, reflecting strong engagement in English learning. The Language Development Center offered certification courses, writing consultations, and TA training to enhance student support and learning outcomes.
4. Quality Assurance
The college applies a PDCA cycle for EMI course quality, observing 61% of courses and reviewing 41% under AACSB AoL standards. Course review meetings and evaluations by consultants and industry experts ensure continuous improvement in teaching methods and content.
5. Resource Sharing and Inter-University Collaboration
Two international EMI conferences were held, featuring global scholars and topics including AI in EMI teaching, cultural translation, and ethical issues. These events foster cross-disciplinary collaboration and share innovative teaching practices.